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Saturday, November 8, 2008

Advanced Search Engine Optimization

Often most of the webmasters come across those cliché articles providing the age old tricks of search engine optimization which does not really work in today’s context. They are not worthy enough to bring you profits or draw the web traffic. Here are few tips that can help you get your web pages perfectly optimized for the chief search engines like Google, MSN etc.

Syndicating Articles

Perhaps you have a very clear idea that the syndicating articles are the best available ways to get the one way back links which are very much necessary for a well optimized web site. Moreover they are helpful enough as a tempt to the search engines. The reason is that the spiders and crawlers of these search engines quite frequently screen through the popular article directories. So being in their favorite’s list is the best way to get good search engine ranking. If you submit few articles, rich with particular keywords describing your site, then the chances of the spiders visiting yours goes up. Some god sites where you can submit the articles are ArticleCity.com, EzineArticles.com, GoArticles.com etc. Make sure that the research box attached with articles is written professionally so that the spiders are easily directed towards your website and more of the pages get listed in the search ranking.

Multilingual Marketing

Another novel idea to make your site popular among the viewers is marketing it with different languages. Most of the time the website owners market their sites in English as they consider it to be the chief language. They are probably not aware of the fact that approximately 64.8% of the web users, who search the internet, use different languages as the medium. So now onwards be prepared to market the site in various languages as this will open a broader market for you. Apart from the other search engines, Google itself provide its search service in almost 35 languages. According to the expert search engine optimizers the competition with the other language list is not as tough as it is with English.

ROR Sitemaps

The site amps are the most effective tool to get your site screened buy the spiders and indexed in the search lists. Often it happens while designing the site mps they keep a particular search engine in mind. The other exciting option is preparing the ROR sitemaps for the site which are comprehensible to all the search engines. The ROR sitemaps are the tools which employs the XML feeds to define the sites. They interpret the information on your site in a better manner.

Targeted Keywords

Picking up the correct keyword phrase is the most significant part of SEO. Often most of the website owners target the wrong keywords which end up in poor page ranking of the sites. The most commonly searched keywords often fail to pull up good quantity of traffic which ends low conversion rate. So a well thought keyword phrase can work wonders on your site’s popularity.

Goog Spy

The best way to get a detailed knowledge about how your competitors are doing is to use the online service called Googspy. This tool lets you know about the most popular keywords being used in the market. It tracks more than 500,000 keywords on a daily basis from Google and includes them in its database

6 Great SEO Tips to Maximize Your Online Business

Very naturally you think of maximizing things that you love to have. Maximize sales, maximize profits, maximize this, and maximize that; and the desire of maximizing what not. Isn’t a bad thought at all, advancement is the essence of life, and shouldn’t that be the objective in core words to reach somewhere up than where you stand now?

That makes you to think analytically to get directed right from the bottom to the point of reach. Well, while looking for SEO we must concentrate on what a buyer may be looking for, let alone the search engine to make the match and push up your page. We don’t perhaps think stepwise the same way.

Your web page should be the heart of your business; like the real one, small but nothing without, the important one of you existence. Do not forget even for a moment that you don’t know who is looking at your page, whether the guy next door or across the continent. If you are convinced, here we go stepwise to better up in search engine optimization.

Step #1: Pick up something that explains your whole story on the web page. Well, most logically put yourself in place of the reader to find what is that easy and popular word or set of words, called target phrase, which makes you say right, that takes me to what I am searching for.

Step #2: To start with analyze what others are doing, analyze the competitor and begin to churn out the phrase or the keyword that could make all to relate with what they are looking for, and prompt the search engine to identify your web page with the mind of a customer.

Step #3: Make your content easy and interesting to gradually take towards the main objective, the sale. The content should rich, without bumps of abruptness of transition from one idea to another.

Step #4: Be careful and avoid unnecessary repetition of the phrase without logical flow and sequencing in the content. The search engine algorithm may fail to identify your page with the search being made. There comes the needed consideration for SEO to do all that mix and match algorithm to do what you want.

Step #5: Your product should be exposed in precise terms which need a careful presentation of the content with skillful use of the keyword. The aim is search engine optimization to prompt your page even in the links and blogs. SEO will make your page stand out of the crowd so far picking up your web page is related.

Step #6: All well thought and the page is worked out, but it is still advisable to carry a test run of effectiveness of the keyword you have selected. Keep your option open until you have satisfied yourself inn light of SEO. If satisfied get prepared for hosting.

All of these are the basic concept that you must have if you intend to present your product or service on the website. However, you must seek support of SEO professionals

Ebusiness in-a-box Solutions Revisited

As you maybe aware we reviewed ebusiness in a box solutions a while back. This article is a continuation of that review as the field of choice has grown to become even more confusing. We have tried to give you an insight to make choosing an in-the-box solution as easy as possible.

www.eCongo.com - eCongo - within its cryptic algebraic notations, eCongo delivers three different methods to create and maintain an online business. The first, e2A, is an administration package with several management tools, including global services such as currency, tax, and shipping calculators, along with options for adding newsletters, managing banner campaigns and collecting real-time statistics on merchants and customers. The second service, e2B details sales-tracking, inventory management and customer service. The third offering, e2C is a more beginner-oriented service, allowing you to publish your eBusiness in as little as five minutes. This includes store templates, easy customer registration, and a keyword search for product categories. eCongo provides free monthly hosting, design templates and item searches, however they charge a $39.95 per month fee for credit card validation and a 0.30 per transaction cost.

www.GoBizGo.com - GoBizGo - provides a user-friendly interface to build a site using over 100 stylized templates. Customizable with your business' logo and graphics. One of the main features is the option to add an online catalog (available separately), which also integrates into eBay Auctions, allowing you to sell your products online. GoBizGo includes a search engine submission process, and an email manager to create mailing lists to keep your customers informed. You also have the option of incorporating your own domain name, or choosing a subdomain in the form of yourcompany.gobizgo.com. Starter membership limits your site to 2 pages, and limits your mailing list to 250 email addresses. It also displays banner ads at the bottom of your pages. Full membership costs $19.95/month which gives you 25 pages and up to 10,000 email addresses can be incorporated into your mailing list. The catalog option costs $20/month and lets you include up to 100 items.

www.iCat.com - iCat - iCat gives you two options to build an online storefront. The Web Store selection will guide you through the process of selling online by using a browser-based wizard interface. You select a template, upload your customized graphics, and input your product information. The Commerce Cart option gives you more control over the look and feel of your design and allows you to integrate iCat's building and marketing tools within your existing website. You also have the ability to promote your sales, update product information, check order status and access your online order reports as often as you like. ICat charges $99.95/month for stores with up to 100 items, plus $40/month and a $195 set up charge for credit card validation. They also require 0.35 per transaction.
Conclusion

With so many choices directed at the eBusiness industry, it may be difficult to choose a complete commerce solution that can fit your needs and budget. I personally recommend BigStep.com as a starting point into your eCommerce venture. BigStep boasts an unlimited inventory, no monthly fees, and the lowest price for credit card transactions. They also provide design templates and helpful wizards to assist you in setting up your online store.

As a general reference guide, c|net Builder.com has put together a comparison chart of the top four contenders (Yahoo! Store, iCat Commerce Online, BigStep.com and eCongo) for the best e-commerce storefront provider. builder.com/reviews