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Saturday, November 8, 2008

5 Tips On How To Flip Websites And Make Profit

Buying houses and "flipping" them for profit has always been popular over the last 100 years. However, you can apply the same formula when you buy a website and "flip" it for profit. I have developed a blueprint on how you can create a website in just 1 hour and flip it the next day to make a lot of profit. Moreover, flipping websites can become really addictive. In this article I will give you 5 tips on how you can successfully create a website and flip it for a lot of money.

One of the first things you should do when deciding on flipping your website is to do your keyword research. The best way to do your research is to use Digital Points keyword research tool. This can be found at http://www.digitalpoint.com/tools/suggestion/ where you can type in keywords and if there is a popular word or keyphrase then you can decide to write content for your website. The importance of keyword research is for your articles. There is a lot of demand for content rich websites and therefore, this can help you.

If you are going to have your article written for your website then you should research on your competition and see which niches are being searched for.

Let me give you an example. Let's focus on a popular niche – "Weight Loss".

The niche "Weight Loss" has just over 27,000,000 competing websites and if you add double quotes to it as "weight loss" then there are over 68,000, 000 competing websites.

Then I will enter the search term "Weight Loss" using this tool. This tool uses the results from Overture and Wordtracker.

Let's go for a keyword such as "how to lose weight easily"

If you type this keyword on Google with quotes you get just over 50,200 competing results which is good news! Without quotes will get you just over 310,000 results. Therefore, I would select up to 15-17 main keywords from the list. Once I have selected my words I will write 20-30 articles on these words.

Secondly, you can also flip wordpress blogs. These can be found at http://www.wordpress.com and you can download free templates you can find on the Internet. There is a big demand for content on the Internet and therefore, if you add content to your blog people will buy them.

Thirdly, you can flip sites by adding affiliates, adsense and affiliates from other networks. This can add value to your website. Moreover, it can make people aware that this website is in demand.

Fourthly, you can flip your website by using a free open source template and then adding content. You can find free templates at http://www.oswd.org and then once you have found one you use the template to add value.

And finally, you can flip websites by using unique content. Write good quality content and update it daily or use RSS Feeds on your website. This will help with the rankings of your website.

10 Easy Steps to a Horrible E-Commerce Site

As a frequent visitor to forums in which people ask for critiques of their new ecommerce sites, I have seen the best and the worst of small business Web development. For the first 1000 posts or so, I was helpful, kind, and supportive when gently pointing out each developer's site issues and how he or she could make the site "the best it could be".

Funny thing though: I found out that this approach doesn't really work. Maybe the developers think their sites are somehow different, or that the basic rules of good online commerce don't apply to them for some reason. Site after posted site, I see the same errors in judgment and design. The following 10 tips now represent my standard advice to every budding Website entrepreneur.
1. Use your Ecommerce Software's Default Layout

Whatever shopping cart you use, the "stock" or default look is fine. After all, if it wasn't the best layout of all time, why would they distribute it as "stock" in the first place? Never mind that your site will look like every other lazy shop owner who decided that product presentation was overrated. Never mind that it has no flow, coherence, or style. And you might as well just ignore the fact that it makes you look like some high school kid in a basement trying to take their money and run.

You lack design talent? We understand. After all, if you could make nice Websites, you wouldn't be trying to sell whatever it is you make online: you'd sell nice Websites instead. Sure, you could get a ready made, beautiful drop-in template from one of hundreds of sites that specialize in that sort of thing -- some of them even custom-made for your cart platform -- for less than $200.00. But hey, you picked a FREE cart, and darn it, this site is going to be free if it kills you (or your chances of success). Those people that say you have to spend money to make money are all full of garbage, right?
2. Don't use Thumbnails

Why would you want to speed up load times for slow connections, or make your product shots look better? Good looking images are the sign of professionalism and class, and you surely don't want your site to have either of those. Sure, successful shop owners say better images sell more products, but you don't have to listen to those people. After all, what does a successful shop owner know that you don't?

Forget the fact that every cart on the planet either has the ability to use thumbnail images built in, or a free and easy-to-install contribution that handles them beautifully. Keep posting 800k images to your site, and laugh at those people who talk about "site optimization" and "load times".
3. Don't optimize your Images in Photoshop

Optimizing your images in Photoshop or some other image editing program takes time -- your valuable time. Leaving pictures at their original, huge dimensions and making the customer download 3MB of images for each page in your site takes time too -- the pesky customers' time. Everybody knows customers love to wait to buy your products. Play a game! See how big you can make your images, watch how your load time suffers, and then see how your conversion rates fare!

Challenge yourself to approach dialup speeds over your cable modem using your stellar layered, uncompressed image design. I'm sure your customers will love it!
4. Don't smooth the Checkout Process

People love filling out 8 pages of forms before they can buy stuff. Better yet, add in a couple more pages to surprise the customer just when they think they're finally through! You really do need the customer's age, gender, and the name of his first-born son before you can sell him your hand-painted dishrags.

Whatever you do, make it as hard as you can for the customer to complete a sale and pay you money -- that's how you can tell if a customer is truly dedicated (or if they love pain).
5. Ignore the Market you're "Targeting"

Sure, there are 50,000 computer stores online, but yours is going to be the best! Market research is for people who don't know what they want to sell, right? You never researched for a term paper in high school and you passed. Why should an online business be any different? Don't invest time or money in unique products or services, and don't even think of developing some sort of unique selling proposition. Just bang out a site with the exact same products as your competition, only make yours more expensive, lesser known, and harder to deal with!
6. Don't add an SSL Certificate

All that junk about customers "Caring about their privacy" and being "Worried about identity theft" is unfounded. Just ask my friend "John" from Indonesia. Hey, by the way, he has $30,000,000.00 he wants to send you. He just needs your credit card number along with your name and billing address.

Never mind that SSL certificates enable the 128bit encrypted tunnel between customers' computers and your payment processor. All that stuff can just be sent plain text across the Internet. SSL certificates cost money, and you're on a budget. Sure, the customer can sue you after your Website is found responsible for their identity theft, but that's not very likely to happen. You treat your customers like they're dumb and their personally identifiable information is worthless, so they probably don't have the smarts to hire a lawyer to sue you all the way to the poor house. After all, $50 is a lot of money for security and peace of mind!
7. Don't add Terms of Use, Privacy, or Conditions of Sale Statements

Some might say that customers like to know who they are dealing with, but those people are full of it. Customers don't care about your return policies, what to do if they receive a broken product, or what to do if the size they ordered is wrong.

Likewise, they don't care what you're going to do with the personally identifiable information you collect. I know for a fact there are people who love SPAM mail: I received an email about it just the other day. Oddly enough, it had a link for cheap "V I AG RR A" in it too, whatever that is. Forget that mumbo jumbo about how providing privacy and terms of sale information is a legal requirement in most jurisdictions -- like I said, your customers are hardly going to get a lawyer! Everybody knows that people don't like to sue lazy, complacent companies for easy money, right?
8. Completely leave out Product Descriptions

All your customers need is a browser-resized, jagged picture of your product. They don't need to know its features, limitations, or comparisons to other products. Hey, if they knew all that, they'd probably go buy your competitor's widget right?

Don't describe your product at all. Be sure to use your own arbitrary part number scheme too, so customers can't search by the manufacturer's part number to find the products they already know they want to buy. Oh, and use some random picture for the product with a note at the bottom that says, "Picture is a demo, actual product may vary" so the customer never really knows what they're going to get.
9. Add Flash. Lots of it. Throw in some Java, too.

Flash intros rock. Add two of them, and make sure you don't put one of those annoying "skip intro" links at the bottom. Heck, if you did that, nobody would get the chance to experience your Uncle Joe's mediocre Flash skills. When you finally do let the three customers who are willing to sit through your tedious intros into your store, make sure you have a Flash product menu, a Flash header, and random Flash buttons all over the page. Page animations and moving text equate directly to quality and usability, and don't you ever forget it!

Now, if all that Flash doesn't slow your site down to a crawl, don't worry: you can always add Java. Sure, most professional developers and customers refer to Java as "That Damn Dirty Java", but your customers are different. Put random Java image switchers and scrollers on every page. Put that neat-o Java water ripple effect thingy on your homepage, because that wasn't old and tired enough in 1993. And make sure you require users to have Java installed, along with Flash, Windows Media Player, QuickTime, Comet Cursor, and goodness knows what else, in order to use your site properly. Maybe throw in an ActiveX dialler installer for good measure -- customers love to wait endlessly for compulsory ad-ware-laden downloads while trying to spend their money on your products!
10. Never post your Address or Phone Number

Customers never want to get a hold of you: that's why they buy online! Plus, if they have a complaint, they have no way of getting in touch with you other than email, and we all know how easy to ignore that is. Just think -- without them knowing who you are, where you are, or how to contact you, your customers can never send product returns, make complaints, or cause waves. It's brilliant! You can claim customer satisfaction is 100%, because nobody will ever be able to contact you to tell you otherwise.

Sure, this might put off about 90% of your potential customers, but don't let that stop you. That still leaves you 10% of the Internet, and trust me, the Internet sure is big. Make sure you ship your items from the shipping store or the post office so there is never a return address on the box. When the credit card company calls you about a chargeback, make sure you tell them the customer never called and complained, and you never received a return.
How Horrible is your Ecommerce Site?

While these "tips" were written in good humor, the above pointers cover serious advice that is not so much related to the technical nature of an ecommerce site as it is to product and company presentation.

Sometimes, the negative aspects of not taking certain actions have more impact than extolling the virtues of doing it right. This article is not designed to be a punch in the face to those diligent, passionate store owners who really care about the service they provide, but as more of a wake up call to future and existing shop owners and developers

Introduction to Client Server Networks

The term client-server refers to a popular model for computer networking that utilizes client and server devices each designed for specific purposes. The client-server model can be used on the Internet as well as local area networks (LANs). Examples of client-server systems on the Internet include Web browsers and Web servers, FTP clients and servers, and DNS.
Client and Server Devices
Client/server networking grew in popularity many years ago as personal computers (PCs) became the common alternative to older mainframe computers. Client devices are typically PCs with network software applications installed that request and receive information over the network. Mobile devices as well as desktop computers can both function as clients.

A server device typically stores files and databases including more complex applications like Web sites. Server devices often feature higher-powered central processors, more memory, and larger disk drives than clients.
Client-Server Applications
The client-server model distinguishes between applications as well as devices. Network clients make requests to a server by sending messages, and servers respond to their clients by acting on each request and returning results. One server generally supports numerous clients, and multiple servers can be networked together in a pool to handle the increased processing load as the number of clients grows.

A client computer and a server computer are usually two separate devices, each customized for their designed purpose. For example, a Web client works best with a large screen display, while a Web server does not need any display at all and can be located anywhere in the world. However, in some cases a given device can function both as a client and a server for the same application. Likewise, a device that is a server for one application can simultaneously act as a client to other servers, for different applications.

[Some of the most popular applications on the Internet follow the client-server model including email, FTP and Web services. Each of these clients features a user interface (either graphic- or text-based) and a client application that allows the user to connect to servers. In the case of email and FTP, users enter a computer name (or sometimes an IP address) into the interface to set up connections to the server.
Local Client-Server Networks
Many home networks utilize client-server systems without even realizing it. Broadband routers, for example, contain DHCP servers that provide IP addresses to the home computers (DHCP clients). Other types of network servers found in home include print servers and backup servers.
Client-Server vs Peer-to-Peer and Other Models
The client-server model was originally developed to allow more users to share access to database applications. Compared to the mainframe approach, client-server offers improved scalability because connections can be made as needed rather than being fixed. The client-server model also supports modular applications that can make the job of creating software easier. In so-called "two-tier" and "three-tier" types of client-server systems, software applications are separated into modular pieces, and each piece is installed on clients or servers specialized for that subsystem.

Client-server is just one approach to managing network applications The primary alternative, peer-to-peer networking, models all devices as having equivalent capability rather than specialized client or server roles. Compared to client-server, peer to peer networks offer some advantages such as more flexibility in growing the system to handle large number of clients. Client-server networks generally offer advantages in keeping data secure.
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